MrBeast YouTube channel logo

MrBeast YouTube Channel Stats

@mrbeast US Downtrend (-30%) Updated

MrBeast (@mrbeast) is a YouTube channel from United States created on February 20, 2012. As of October 2026, the channel has 519M subscribers, 141.75B total views and 1,005 videos. MrBeast uploads about 2.1 videos per month, and its videos average 143.77M views with a 2.05% engagement rate.

SUBSCRIBE FOR A COOKIE!
New MrBeast or MrBeast Gaming video every single Saturday at noon eastern time!
Accomplishments:
- Raised $20,000,000 To Plant 20,000,000 Trees
- Removed 30,000,000 pounds of trash from the ocean
- Helped 2,000 people walk again
- Helped 1,000 blind people see
- Helped 1,000 deaf people hear
- Built wells in Africa
- Built and gave away 100 houses
- Adopted every dog in a shelter (twice)
- Given millions to charity
- Started my own snack company Feastables
- Started my own software company Viewstats
- Gave away a private island (twice)
- Gave away 1 million meals
- I counted to 100k
- Ran a marathon in the world's largest shoes
- Survived 50 hours in Antarctica
- Recreated Squid Game in real life
- Created the largest competition show with 1000 people (Beast Games)
- Gave $5,000,000 to one person
- Raised $40,000,000 To Bring Clean Water To Millions Of People
- Gr

MrBeast Channel Stats & Performance Metrics

Subscribers
519M
519,000,000
Total views
141.75B
141,754,510,721
Videos
1,005
Uploaded in total
Avg views per video
143.77M
Across 387 long-form videos
Engagement rate
2.05%Likes and comments per view
Upload frequency
2.1 / monthLong-form, last 12 months
Channel age
14 yearsSince February 20, 2012
Views to subscribers
28%Avg video views / subscribers
Data from the YouTube Data API. Engagement and averages are calculated by YTGrowAI.

MrBeast Views & Upload Growth

Views earned by videos, grouped by the time they were published. Based on 387 long-form videos published since Apr 2016.

Each bar counts the total views of every video uploaded in that period, so older bars keep growing as those videos keep earning views. Channels that upload many videos a day show a shorter history here.

Best Videos by MrBeast

The most watched, most liked and newest long-form uploads. Shorts are not included.

Most Viewed Videos on MrBeast

  1. 1
    $456,000 Squid Game In Real Life!
    Published Nov 24, 2021
    969.33Mviews
  2. 2
    $1 vs $500,000 Plane Ticket!
    Published Apr 1, 2023
    600.36Mviews
  3. 3
    $1 vs $100,000,000 Car!
    Published Sep 16, 2023
    582.43Mviews
  4. 4
    $1 vs $1,000,000,000 Yacht!
    Published Jun 10, 2023
    575.19Mviews
  5. 5
    Last To Leave Circle Wins $500,000
    Published Aug 31, 2021
    564.15Mviews
  6. 6
    547.81Mviews
  7. 7
    7 Days Stranded On An Island
    Published Mar 30, 2024
    528.28Mviews
  8. 8
    50 YouTubers Fight For $1,000,000
    Published Jul 13, 2024
    493.4Mviews
  9. 9
    480.14Mviews
  10. 10
    $1 vs $1,000,000 Hotel Room!
    Published Oct 22, 2022
    476.39Mviews

All MrBeast Videos

Search and sort every long-form video we analysed for MrBeast.

VideoPublishedViewsLikesComments
Oct 3, 2026 109.39M 2.56M 100.4K
Sep 19, 2026 91.85M 2.17M 99.6K
Sep 5, 2026 121.77M 1.5M 70.1K
Aug 22, 2026 115.29M 2.12M 94.1K
Aug 8, 2026 121.84M 2.37M 179.2K
Jul 25, 2026 66.85M 1.74M 86.8K
Jun 27, 2026 99.39M 1.71M 95.3K
Jun 13, 2026 89.55M 2.29M 144.4K
May 30, 2026 136.2M 2.78M 104K
May 16, 2026 113.01M 2.08M 140.8K

MrBeast Upload Schedule & Content Insights

Uploads on Saturday earn the highest average views. Videos in the 20 to 40 min range perform best. Times are in UTC.

Upload day of week

Number of uploads and average views per video. Most videos go live around 9 PM UTC.

Sunday
27 · 35.19M
Monday
15 · 19.02M
Tuesday
32 · 74.63M
Wednesday
25 · 92.34M
Thursday
45 · 107.08M
Friday
55 · 79.91M
Saturday
188 · 215.39M

Video length

Average views by video length. Average runtime is 38:54.

Under 5 min
35 · 10.34M
5 to 10 min
44 · 87.88M
10 to 20 min
243 · 158.31M
20 to 40 min
47 · 237.9M
Over 40 min
18 · 97.78M

Title patterns

How MrBeast writes video titles.

Average title length39 characters
Titles with a number65%
Titles with a dollar amount38%
Titles that ask a question6%

Performance by year

Uploads and views by publish year.

YearUploadsTotal viewsAvg views
2026192.47B130.11M
2025254.75B190M
2024216.7B318.95M
2023228.67B394.2M
2022154.44B296.27M
2021267.01B269.78M
2020377.7B208.21M
2019669.03B136.77M

Most used video tags

Tags MrBeast uses most often across its videos.

experiment23funny20life hacks19life hack18vlog17comedy16slime16prank15fun14tricks14trick14challenge13new13real life13201912

Channel keywords & topics

Keywords set in the channel settings and the topics YouTube assigns.

EntertainmentLifestyle (sociology) mrbeast6000beastmrbeastMr.Beastmr

Popular playlists

Public playlists on the channel, by number of videos.

About MrBeast YouTube Channel

  • MrBeast is the public channel run by James Stephen “Jimmy” Donaldson, an American creator known for large-scale challenge videos, giveaways, and philanthropy.
  • The channel mixes entertainment, stunts, competition formats, and social-impact projects, often built around high-stakes “last to” or “$1 vs $X” concepts.
  • MrBeast has expanded beyond YouTube into businesses and brands including Feastables, MrBeast Burger, Lunchly, Beast Industries, and Viewstats.
  • The channel’s identity is built on spectacle, scale, and tightly packaged videos that turn simple premises into huge event-style uploads.
  • MrBeast is also closely associated with charity-driven projects such as Team Trees, Team Seas, clean water, and accessibility-focused causes.

How MrBeast Grew: Story and Strategy

  • MrBeast launched his channel in 2012 as a teenager under the handle MrBeast6000 and gradually shifted from gaming and commentary into bigger concepts.
  • His early growth came from testing viral formats, studying attention on YouTube, and repeatedly refining titles, thumbnails, and retention-focused storytelling.
  • A major breakout came when he began making extreme challenge videos and expensive stunts that felt bigger than typical YouTube content.
  • Giveaways and philanthropic stunts helped separate MrBeast from other creators and created a recognizable brand around spectacle plus generosity.
  • Team Trees and Team Seas turned the channel into a broader internet movement, not just a creator page.
  • The channel later evolved into a full media and consumer brand ecosystem, with business ventures extending the MrBeast name beyond videos.
  • MrBeast’s current growth strategy relies on high-concept event videos, massive production value, and repeatable series formats that keep audiences returning.

Why MrBeast's Top Videos Went Viral

  • "$456,000 Squid Game In Real Life!" worked because it combined a globally recognizable IP, a high-stakes prize, and a simple competition structure that is instantly understandable.
  • "$1 vs $500,000 Plane Ticket!" succeeded by using a clear comparison format, curiosity about luxury, and the emotional appeal of contrast between extremes.
  • "$1 vs $1,000,000,000 Yacht!" performed well because the title promises scale, aspiration, and visual spectacle, which is ideal for click-through and watch time.
  • All three videos rely on a repeatable MrBeast formula: a familiar premise, escalating stakes, and a thumbnail/title that communicates the challenge in seconds.
  • The videos feel like events rather than uploads, which increases the chance of sharing and repeat viewing.

MrBeast's Content Strategy

  • MrBeast uses challenge-based formats that are easy to explain quickly and easy for viewers to judge before clicking.
  • Titles usually contain extreme numbers, direct stakes, or a one-sentence game rule that creates instant curiosity.
  • Thumbnails are built to communicate scale fast, often with bright colors, expressive reactions, and a single obvious conflict.
  • The channel repeats successful templates such as “$1 vs $X,” survival challenges, competitions, and philanthropy stunts.
  • Posting is relatively consistent, with the channel description stating new MrBeast or MrBeast Gaming videos appear every Saturday at noon eastern time.
  • The brand strategy combines standalone viral videos with larger projects that can be turned into franchises, products, or outside media.

Who Watches MrBeast

  • MrBeast attracts viewers who want high-energy entertainment with clear stakes and fast payoff.
  • The channel appeals to younger audiences who enjoy challenge videos, games, and internet-scale spectacle.
  • Many viewers return for the personality-driven excitement of seeing impossible ideas executed at huge scale.
  • Fans of philanthropy and social impact also watch MrBeast because the channel often ties entertainment to real-world help.
  • Global audiences follow the channel because the concepts are visually obvious and do not require deep context to understand.

MrBeast Timeline: Key Milestones

The moments that shaped the channel.

  1. 2012Jimmy Donaldson launched the MrBeast channel and began posting videos online.
  2. 2017MrBeast broke through with viral challenge and stunt videos that widened his audience.
  3. 2018His giveaway-heavy content and large-scale experiments helped establish the modern MrBeast style.
  4. 2019Team Trees became a landmark creator-led fundraiser and expanded the channel’s public impact.
  5. 2020MrBeast Burger launched as an off-platform business extension of the brand.
  6. 2021Team Seas continued the large-scale philanthropy model and reinforced the channel’s cause-driven identity.
  7. 2022Feastables launched, showing a shift from creator-only content to consumer products.
  8. 2023The channel continued to lean into giant competition videos and globally scaled production.
  9. 2024Beast Games expanded the MrBeast brand into long-form competitive entertainment beyond standard uploads.
  10. 2025The channel remained centered on oversized challenges, philanthropy, and business-backed content expansion.

MrBeast Strengths & Growth Opportunities

Strengths

  • Extremely strong packaging with high-click titles and thumbnails.
  • Large-scale production that makes each upload feel like an event.
  • A proven mix of entertainment and philanthropy that broadens appeal.
  • Repeatable formats that can be refreshed without losing the core identity.

Opportunities

  • Expand more internationally with location-based challenges and multilingual packaging.
  • Build more recurring series that deepen viewer loyalty between mega-uploads.
  • Develop more creator collaborations that bring in adjacent audiences.
  • Turn successful video concepts into longer-form franchises across streaming, live events, or off-platform products.

Brand Collaboration Potential of MrBeast

  • MrBeast is ideal for brands that want massive visibility through spectacle-based integrations.
  • Product placement works best when the brand can become part of the challenge, prize, or storyline rather than a simple ad.
  • Consumer brands can benefit from MrBeast’s young, highly engaged audience and his strong thumbnail/title performance.
  • Cause-related campaigns fit especially well because the channel has a long history of fundraising and philanthropic content.
  • Brands should expect very clear creative controls, since the MrBeast formula depends on simple, high-impact storytelling.

YouTube Channels Similar to MrBeast

Creators with comparable formats and audiences.

KSICombines entertainment, challenge content, and a large personality-driven audience.
Dude PerfectUses high-production sports and stunt videos built around spectacle and repeatable formats.
Stokes TwinsCreates large-scale challenge and prank-style entertainment aimed at broad viral appeal.
Logan PaulBlends high-energy entertainment, celebrity-scale content, and event-style video packaging.
Mark RoberShares the large-budget experiment and educational spectacle approach, though with a science focus.

Frequently Asked Questions About MrBeast

How many subscribers does MrBeast have?

As of October 2026, MrBeast has 519,000,000 subscribers on YouTube (519M). YouTube rounds public subscriber counts, so the exact number can differ slightly from what you see on the channel page.

How many views does MrBeast have in total?

MrBeast has received 141,754,510,721 total views (141.75B) across 1,005 public videos. That works out to roughly 141.05M lifetime views per upload, including Shorts.

How many videos has MrBeast uploaded?

MrBeast has uploaded 1,005 public videos. We analysed the latest 600 uploads: 387 were long-form videos and 213 were Shorts, which are excluded from the averages on this page.

When was MrBeast created on YouTube?

The MrBeast YouTube channel was created on February 20, 2012, so it is 14 years and 8 months old.

Where is MrBeast based?

MrBeast lists United States as its country on YouTube.

What is the average number of views per video for MrBeast?

Videos on MrBeast average 143,768,047 views (143.77M), with a median of 116.62M views per video. The average is 28% of the subscriber count, which shows how much of the audience watches each upload.

What is the engagement rate of MrBeast?

MrBeast has an engagement rate of 2.05%, calculated by YTGrowAI as (likes + comments) divided by views across 387 long-form videos. This is our own calculation from public data and not an official YouTube statistic.

How often does MrBeast upload new videos?

Over the last 12 months MrBeast has published 25 long-form videos, which is 2.1 videos per month. Most uploads go live on Saturday, and Saturday uploads have earned the highest average views.

What is the most viewed video on MrBeast?

The most viewed video on MrBeast is "$456,000 Squid Game In Real Life!" with 969,329,938 views, published on Nov 24, 2021.

What is the latest video from MrBeast?

The most recent long-form upload we found is "Eat Everything In A Grocery Store, Win $1,000,000", published on Oct 3, 2026, which has 109,394,712 views so far.

Is MrBeast growing or declining?

MrBeast currently shows a "downtrend" pattern. Its 10 newest settled videos average -30% views compared with the 10 videos before them. Momentum can swing quickly, because one viral video changes the average.

What video length works best for MrBeast?

MrBeast videos in the 20 to 40 min range earn the highest average views. The channel's average long-form video runs about 39 minutes.

What is MrBeast’s real name?

MrBeast is the online name of James Stephen Donaldson, who is widely known simply as Jimmy Donaldson. He is the creator behind the MrBeast channel and the public face associated with its challenge videos, giveaways, and large-scale philanthropic projects. MrBeast built the channel into one of YouTube’s biggest brands, but the name on public biographical profiles is James Stephen Donaldson. He began posting under the MrBeast name after starting out as MrBeast6000.

How old is MrBeast?

MrBeast was born on May 7, 1998, which makes Jimmy Donaldson a member of the generation that grew up alongside modern YouTube. His age matters to the channel story because MrBeast started posting as a teenager and learned the platform’s culture very early. That long timeline helps explain how MrBeast developed from small experiments into huge event videos, major philanthropy, and business ventures. The channel’s evolution is tied closely to his early start and years of iteration.

When did MrBeast start his channel?

MrBeast started his YouTube channel in 2012, when Jimmy Donaldson was still a teenager. Public biographies note that he began posting videos at about age 13 under the name MrBeast6000. That early launch gave MrBeast years to experiment before becoming famous, which is why the channel’s growth looks gradual at first and then explosive later. The 2012 start date is one of the most searched facts about MrBeast because it marks the beginning of the brand.

How did MrBeast get famous?

MrBeast got famous by making increasingly ambitious challenge videos, giveaways, and attention-grabbing stunts that were easy to understand and hard to ignore. Jimmy Donaldson spent years testing formats before landing on the style that defines MrBeast today: clear stakes, large prizes, and highly polished packaging. Viral success grew as MrBeast made the videos bigger, more expensive-looking, and more emotionally immediate. His fame also expanded through philanthropic projects that made the channel stand out from ordinary entertainment creators.

What is MrBeast’s biggest video?

One of the biggest MrBeast videos by views is "$456,000 Squid Game In Real Life!", which became a landmark upload for the channel. The video worked because MrBeast combined a famous pop-culture idea with real contestants, a simple competition structure, and huge visual production. MrBeast often sees the best results when a familiar concept is turned into a high-stakes event. This video remains one of the clearest examples of how MrBeast turns internet trends into massive original entertainment.

Who runs MrBeast?

MrBeast is run by James Stephen Donaldson, better known as Jimmy Donaldson. He is the creator, on-camera host, and central decision-maker behind the MrBeast brand, which now includes more than just the main channel. Public reporting also connects MrBeast to a broader business structure, including Beast Industries and products such as Feastables. The channel’s creative identity is still closely tied to Jimmy Donaldson’s style, even as the operation has grown into a larger team.

Where does MrBeast live?

Public reporting has long associated MrBeast with Greenville, North Carolina, in the United States. Jimmy Donaldson grew up in North Carolina and is often described as being based there, which is why many viewers connect MrBeast with that city. Exact private residence details are not something the channel generally emphasizes, but Greenville is the location most often mentioned in public biographical coverage. MrBeast’s base has been part of his identity for years.

What controversies has MrBeast had?

MrBeast has faced several public controversies over the years, including criticism over past offensive social media posts from his teenage years, scrutiny around philanthropy content, and disputes connected to business partnerships. In 2025, Mexican authorities also criticized a video involving ancient ruins, showing that MrBeast’s large-scale filming can draw legal and cultural attention. The channel has also been linked to concerns around collaborators and workplace allegations. These issues have not ended MrBeast’s popularity, but they are part of the public record around the brand.

What are MrBeast’s most similar channels?

The most similar channels to MrBeast usually share at least one of three traits: big spectacle, high-budget challenge videos, or event-style packaging. Channels like Dude Perfect and Stokes Twins overlap with MrBeast on broad entertainment and viral challenge mechanics. Logan Paul shares a similar large-personality, event-driven style, while KSI also works in high-energy entertainment. Mark Rober is comparable for huge experiments and mass appeal, though MrBeast is more challenge-focused and less science-focused.

What is the best MrBeast video to watch first?

A strong first MrBeast video is usually one that shows the channel’s core formula clearly, such as a $1 vs $X challenge or one of the major competition uploads. MrBeast is easiest to understand when the viewer sees a simple premise, a big visual contrast, and a clear winner-takes-all structure. If someone wants the classic MrBeast style, start with one of the channel’s biggest challenge videos rather than a niche project. That gives the fastest introduction to what makes MrBeast different.

Explore More YouTube Channel Stats

Compare MrBeast with other channels we track.

Statistics come from the public YouTube Data API. Engagement rate, averages and trend labels are independent calculations calculated by YTGrowAI and are not official YouTube metrics. Shorts are excluded from averages. Background information is AI-assisted and based on public sources, so verify important facts before relying on them.

Look up another YouTube channel

Enter a channel name or handle to get its stats, top videos and growth insights.